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Selling the American Way

The Singer Sales System in Japan, 1900–1938

Datos Bibliográficos

ID9628362
AutoresAndrew Gordon (0000-0002-4190-2268, Fundação Saúde, autor de correspondencia)
Año2008
Volumen82
Número4
Páginas671-699
Fecha de publicación2008-01-01
Peer ReviewedSí
Open AccessSí
TipoARTICLE
RevistaThe Business History Review (JOURNAL)
Identificadores de la revistaISSN: 0007-6805 • E-ISSN: 2044-768X
EditorialCambridge University Press (CUP) (PUBLISHER)
DOI10.1017/s0007680500063169
OpenAlexW2147285373
IdiomaEN
Citas recibidas8
Referencias citadas12

From 1900 through the 1920s, Singer put in place its proven selling system in Japan, despite making remarkably little adjustment to local conditions, and with a fair degree of success. But the company was hurt in the long run, with a turning point in the early- to mid-1930s, by its refusal to adapt—as its local competitors did—to the expectations of employees and the limited means of potential customers. Singer's dramatic rise and fall in Japan reveals ways in which practices of global capitalism are simultaneously transformed and transformative as they take root in particular locales

Advertising · Aesthetics · Art · Business · Capitalism · Competitor analysis · Economics · Market economy · Period (music · Point (geometry · Political science · Root (linguistics · Sociology · Transformative learning · Turning point · European history and politics · French Historical and Cultural Studies · Japanese History and Culture · Law · Marketing

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Obras citantes distintas8
Citas por año0,57
Intervalo de citas2012 - 2022 (11)
Velocidad de citaciónhistorical
Altamente citadoNo
Tipos de citaNeutras: 7

Herramientas

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