The Economics of Advertising
Datos Bibliográficos
| ID | 9725501 |
|---|---|
| Autores | Stephen Glaister, R Schmalensee |
| Año | 1973 |
| Volumen | 40 |
| Número | 159 |
| Páginas | 343 |
| Fecha de publicación | 1973-08-01 |
| Peer Reviewed | Sí |
| Open Access | No |
| Tipo | ARTICLE |
| Revista | Economica (JOURNAL) |
| Identificadores de la revista | ISSN: 0013-0427 • E-ISSN: 1468-0335 |
| Editorial | JSTOR (PUBLISHER) |
| DOI | 10.2307/2552821 |
| OpenAlex | W4256482956 |
| Idioma | EN |
| Citas recibidas | 11 |
Advertising · Business · Economics · Art History and Market Analysis · Business Strategy and Innovation · Marketing and Advertising Strategies
The Role of Symbolic Capital on the Russian Consumer Credit Market
The sources and consequences of embeddedness for the economic performance of organizations
Once Again about Female Entrepreneurship... The Review on the Book
Advertising investment as a tool for boosting consumption
Galbraith on Advertising, Credit, and Consumption
Rent dissipation in difference-form contests
Advertising and the Consumption of Tobacco and Alcoholic Drink
Sales and Advertising Expenditure for Interwar American Department Stores
Advertising, promotion, and the competitive advantage of interwar British department stores
Does Advertising Influence Votes? An Analysis of the 1966 and 1970 Quebec Elections
D orfman– S teiner Condition
| Obras citantes distintas | 11 |
|---|---|
| Citas por año | 0,21 |
| Intervalo de citas | 1973 - 2024 (52) |
| Velocidad de citación | recent |
| Altamente citado | No |
| Tipos de cita | Neutras: 1 |