Incentives to Eat Healthily
Evidence from a Grocery Store Field Experiment
Datos Bibliográficos
| ID | 9726288 |
|---|---|
| Autores | John A List (0000-0002-1740-3848, University of Chicago and NBER), Anya Samek (0000-0003-0908-3079, University of Southern California and NBER, autor de correspondencia), Terri Zhu (Louis’ Groceries NFP) |
| Año | 2022 |
| Volumen | 89 |
| Número | 354 |
| Páginas | 489-509 |
| Fecha de publicación | 2022-04-01 |
| Peer Reviewed | Sí |
| Open Access | Sí |
| Tipo | ARTICLE |
| Revista | Economica (JOURNAL) |
| Identificadores de la revista | ISSN: 0013-0427 • E-ISSN: 1468-0335 |
| Editorial | Wiley (PUBLISHER • GB) |
| DOI | 10.1111/ecca.12403 |
| OpenAlex | W4200519485 |
| Idioma | EN |
| Citas recibidas | 1 |
| Referencias citadas | 26 |
We use a field experiment with over 200 participants to investigate the effect of incentives on grocery store purchases. We randomize participants to treatments where we incentivize produce purchases, provide tips for produce preparation, or both, and follow shopping behaviour for 6 months. Our informational treatment has a weak effect. However, we find an important price effect: modest incentives quadruple produce purchasing at our grocery store relative to the control group. After incentives are removed, the treatment group continues to purchase more produce at our grocery store. These long‐term results are consonant with a habit‐formation model, in contrast to standard price models or behavioural ‘crowd out‘ models
Advertising · Business · Control (management) · Economics · Grocery shopping · Grocery store · Habit · Incentive · Microeconomics · Purchasing · Treatment and control groups · Decision-Making and Behavioral Economics · Experimental Behavioral Economics Studies · Marketing · Psychology · Psychology of Social Influence · Social Psychology
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| Obras citantes distintas | 1 |
|---|---|
| Citas por año | 0,33 |
| Intervalo de citas | 2023 - 2023 (1) |
| Velocidad de citación | historical |
| Altamente citado | No |
| Tipos de cita | Neutras: 1 |