Too Much of a Good Thing? Consumption, Consumerism, and Consumer Cooperation in Modern History

Denounced by evangelical Christians, the Frankfurt School of neo-Marxists, new age cultists, and conservative and liberal moralists alike, consumerism has had a strange history as a subject of scholarship. Economics as a discipline has always assumed that demand played a central role in determining prosperity or poverty. Yet, only in the last thirty years has consumption, the purchase and use of goods and services by individuals, become a subject of systematic inquiry by historians and social scientists. Frank Trentmann, professor at

Action (physics · Advertising · Aesthetics · Art · Business · Consumerism · Consumption (sociology · Content (measure theory · Internet privacy · Political science · Computer Science · European Political History Analysis · Historical Economic and Social Studies · Historical Studies on Reproduction, Gender, Health, and Societal Changes · Law

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• Getting and Spending

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• Consumerism in Twentieth-Century Britain

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• Citizenship and consumption

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• Consumed

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• The Consumer Movement and Civil Society in Malaysia

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• A Consumers' Republic

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