Business College, Xinyang Normal University

Institution data

Type	INSTITUTE
Works	3
Researchers	3
Coverage	2026 - 2026

The influence of front-of-package label types on consumer purchase intentions for prepared dishes
Zhifen Xu, Shaohan SunARTICLEBritish Food Journal2026
From value encoding to psychological decoding
Zhifen Xu, Rongsheng Peng et al.ARTICLEBritish Food Journal2026
The interaction effect of packaging color and cognitive style on consumer purchase intention
Zhifen XuARTICLEBritish Food Journal2026