Marketing Division Babson College Babson Park Massachusetts USA

Institution data

Type	INSTITUTE
Works	2
Researchers	3
Coverage	2017 - 2024

Choice Bolstering Changes Attribute Importance and Affects Future Choices
Open AccessMartin R Zemborain, Gita Venkataramani Johar et al.ARTICLEJournal of Behavioral Decision…2024References: 2
Do consumers know enough to assess the true value of art? A study of beliefs and attitudes toward the NEA
Open AccessGary Ottley, Richard HannaARTICLEJournal of Public Affairs2017References: 6