Mixed Couples, Mixed Attitudes: How Interracial Couples in Marketing Appeals Influence Brand Outcomes

Julio Sevilla, Nanciellen Davis, Rosanna K. Smith • 2025

The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products

George E. Newman, Rosanna K. Smith, R. Dhar, M. Han • 2021

Makeup Who You Are: Self-Expression Enhances the Perceived Authenticity and Public Promotion of Beauty Work

Lan Anh N Ton, Michelle R vanDellen, Rosanna K. Smith • 2021

Made by Mistake: When Mistakes Increase Product Preference

T. Reich, Rosanna K. Smith, Daniella M. Kupor • 2018

Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers

George E. Newman, Rosanna K. Smith, R. Dhar • 2016