The Curse of the Original: How and When Heritage Branding Reduces Consumer Evaluations of Enhanced Products

George E. Newman, Rosanna K. Smith, R. Dhar, M. Han • 2021

Seeing Stars: How the Binary Bias Distorts the Interpretation of Customer Ratings

George E. Newman, R. Dhar, M. Fisher • 2018

Closer to the Creator: Temporal Contagion Explains the Preference for Earlier Serial Numbers

George E. Newman, Rosanna K. Smith, R. Dhar • 2016

When Going Green Backfires: How Firm Intentions Shape the Evaluation of Socially Beneficial Product Enhancements

Margarita Gorlin, George E. Newman, R. Dhar • 2014

Celebrity Contagion and the Value of Objects

Gil Diesendruck, Peter Bloom, George E. Newman • 2011