Redefining Home: How Cultural Distinctiveness Affects the Malleability of In-Group Boundaries and Brand Preferences

Jennifer L. Stoner, Nicholas J. Olson, Shirley Y. Y. Cheng, Rohini Ahluwalia, Carlos J. Torelli

Attention Modes and Price Importance: How Experiencing and Mind-Wandering Influence the Prioritization of Changeable Stimuli

Ryan Rahinel, Rohini Ahluwalia

When Sharing Isn't Caring: The Influence of Seeking The Best on Sharing Favorable Word of Mouth about Unsatisfactory Purchases

Nicholas J. Olson, Rohini Ahluwalia • 2021

Using Differentiated Brands to Deflect Exclusion and Protect Inclusion: The Moderating Role of Self-Esteem on Attachment to Differentiated Brands

Vanitha Swaminathan, Sara Loughran Dommer, Rohini Ahluwalia • 2013

Extending Culturally Symbolic Brands: A Blessing or a Curse?

Rohini Ahluwalia, Carlos J. Torelli • 2012

When Brand Personality Matters: The Moderating Role of Attachment Styles

Karen M. Stilley, Vanitha Swaminathan, Rohini Ahluwalia • 2009

Language Choice in Advertising to Bilinguals: Asymmetric Effects for Multinationals versus Local Firms

Rohini Ahluwalia, Aradhna Krishna • 2008

An Examination of Different Explanations for the Mere Exposure Effect

Rohini Ahluwalia, X. Fang, S. Singh • 2007

Answering Questions about Questions: A Persuasion Knowledge Perspective for Understanding the Effects of Rhetorical Questions

Robert E. Burnkrant, Rohini Ahluwalia • 2004

How Prevalent Is the Negativity Effect in Consumer Environments?

Rohini Ahluwalia • 2002

The Effects of Extensions on the Family Brand Name: An Accessibility-Diagnosticity Perspective: Table 1

Rohini Ahluwalia, Zeynep Gürhan-Canli • 2000

Examination of Psychological Processes Underlying Resistance to Persuasion

Rohini Ahluwalia • 2000