Improving Our Scientific Understanding of Consumer Behavior

Stephen A. Spiller, JAMIE GOLDENBERG, Oleg Urminsky, Margaret G. Meloy, G.M. Eckhardt • 2025

On Consumer Beliefs about Quality and Taste

Lena Belogolova, Stephen A. Spiller

Source Memory Is More Accurate for Opinions than for Facts

Daniel J Mirny, Stephen A. Spiller

Too Much of a Good Thing: The Benefits of Implementation Intentions Depend on the Number of Goals

Stephen A. Spiller, Amy N. Dalton • 2012

Opportunity Cost Consideration

Stephen A. Spiller • 2011

A Generalizable Scale of Propensity to Plan: The Long and the Short of Planning for Time and for Money

Alessandra Zammit, Richard G Netemeyer, Stephen A. Spiller, John G. Lynch • 2010