Numerosity and Consumer Behavior How to Make a 29% Increase Look Bigger: The Unit Effect in Option Comparisons Illusionary Progress in Loyalty Programs: Magnitudes, Reward Distances, and Step-Size Ambiguity Years, Months, and Days versus 1, 12, and 365: The Influence of Units versus Numbers How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Small Sounds, Big Deals: Phonetic Symbolism Effects in Pricing Y. Charles Zhang, Christophe Lembregts, Mario Pandelaere, Ashwani Monga, Robin A. Coulter, Keith S. Coulter, Rajesh Bagchi, Rashmi Adaval, Norbert Schwarz, Barbara Briers, X. Li • 2013
How and Why 1 Year Differs from 365 Days: A Conversational Logic Analysis of Inferences from the Granularity of Quantitative Expressions Y. Charles Zhang, Norbert Schwarz • 2012