Diversity Representations in Advertising: Enhancing Variety Perceptions and Brand Outcomes

Aparna Labroo, U. Khan, S. Choi, S. Kim • 2025

Ruling the Periphery: Pakistan state ruling practices in Lower Dir

T. Rui, U. Khan, S. Ullah • 2024

Risk (Mis)Perception: When Greater Risk Reduces Risk Valuation

Daniella M. Kupor, U. Khan

It's Good to Be Different: How Diversity Impacts Judgments of Moral Behavior

Ankur Kalra, U. Khan • 2022

Mémoires Pour Servir a L'histoire de France, Sous Napoléon: Tome 6

Ma Jianfu, Zahid Ali Shah, Y. Cheng, S. Ullah, U. Khan • 2022

Fostering Creativity and Work Engagement Through Perceived Organizational Support: The Interactive Role of Stressors

Adnan Ahmed Sheikh , Hina Zafar et al. • 2021

Mémoires Pour Servir a L'histoire de France, Sous Napoléon: Tome 6

Ma Jianfu, Zahid Ali Shah, Y. Cheng, S. Ullah, U. Khan • 2021

Georg Cantor: His Mathematics and Philosophy of the Infinite

Joseph W. Dauben, U. Khan • 2018

Agreement between Children's and Mothers' Perceptions of Maternal Acceptance and Rejection: A Comparative Study in Finland and Pakistan

SADIA SADEQUE, MAH NAZIR RIAZ, Helena Laukkala, Abdul Khaleque, Ronald P. Rohner, U. Khan • 2005

Georg Cantor: His Mathematics and Philosophy of the Infinite

Joseph W. Dauben, U. Khan • 1990