RESULTADOS DA BUSCA

CONSULTA

"Obras de C. Chan"

RESULTADOS ENCONTRADOS

Self-Identity and Consumer Behavior Dissociative versus Associative Responses to Social Identity Threat: The Role of Consumer Self-Construal Self-Affirmation through the Choice of Highly Aesthetic Products It's Not Me, It's You: How Gift Giving Creates Giver Identity Threat as a Function of Social Closeness Identifiable but Not Identical: Combining Social Identity and Uniqueness Motives in Choice The Signature Effect: Signing Influences Consumption-Related Behavior by Priming Self-Identity An Interpretive Frame Model of Identity-Dependent Learning: The Moderating Role of Content-State Association

Kathryn R. Mercurio, Jennifer Escalas, Sanjay Sood, Keri L. Kettle, Gerald Häubl, Leaf Van Boven, Jennifer J. Argo, Jonah Berger, Susan M. Broniarczyk, Jaideep Sengupta, MICHAEL K. WARD, Mark R Forehand, C. Chan, C. Townsend, K. White • 2013