Products as Pals: Engaging with Anthropomorphic Products Mitigates the Effects of Social Exclusion

James A. Mourey, Jenny G. Olson, Carolyn Yoon

When Feeling Younger Depends on Others: The Effects of Social Cues on Older Consumers

Cesare Amatulli, Alessandro M Peluso, Gianluigi Guido, Carolyn Yoon • 2018

A Functional Magnetic Resonance Imaging Study of Neural Dissociations between Brand and Person Judgments

Carolyn Yoon, Angela H. Gutchess, Fred Feinberg, Thad A. Polk • 2006

How Warnings about False Claims Become Recommendations

Ian Skurnik, Carolyn Yoon, Denise C. Park, Norbert Schwarz • 2005

Age Differences in Consumers' Processing Strategies: An Investigation of Moderating Influences

Carolyn Yoon • 1997