Leveraging Digital Advertising Platforms for Consumer Research

Eric M Schwartz, Bart de Langhe, Stefano Puntoni, M. Braun • 2024

Can Consumers Learn Price Dispersion? Evidence for Dispersion Spillover across Categories

Quentin André, Bart de Langhe, Nicholas Reinholtz • 2022

System 1 Is Not Scope Insensitive: A New, Dual-Process Account of Subjective Value

Andrew R Long, Dan R Schley, Bart de Langhe • 2020

Star Wars: Response to Simonson, Winer/Fader, and Kozinets

Philip M. Fernbach, Donald R. Lichtenstein, Bart de Langhe • 2016

Navigating by the Stars: Investigating the Actual and Perceived Validity of Online User Ratings

Philip M. Fernbach, Donald R. Lichtenstein, Bart de Langhe • 2016

Fooled by Heteroscedastic Randomness: Local Consistency Breeds Extremity in Price-Based Quality Inferences

Stijn M. J. van Osselaer, Bart de Langhe, Stefano Puntoni, Ann L. McGill • 2014

Bilingualism and the Emotional Intensity of Advertising Language

Stijn M. J. van Osselaer, Bart de Langhe, Stefano Puntoni • 2009