The Disciplinary Status of Consumer Behavior: A Sociology of Science Perspective on Key Controversies

Deborah J. MacInnis, Valerie S. Folkes • 2010

Threats to Hope: Effects on Reasoning about Product Information

Gustavo de Mello, Deborah J. MacInnis, David W. Stewart • 2007

Not as Happy as I Thought I’d Be? Affective Misforecasting and Product Evaluations

Vanessa M. Patrick, Deborah J. MacInnis, C. Whan Park • 2007

What’s In and What’s Out: Questions on the Boundaries of the Attitude Construct

C. Whan Park, Deborah J. MacInnis • 2006

Losers, Winners, and Biased Trades

Joseph Johnson, Gerard J. Tellis, Deborah J. MacInnis • 2005

The Effects of Incidental Ad Exposure on the Formation of Consideration Sets

Stewart Shapiro, Deborah J. MacInnis, Susan E. Heckler • 1997