Building Brands for the Emerging Bicultural Market: The Appeal of Paradox Brands

Maria A Rodas, Carlos J. Torelli, Deborah Roedder John • 2021

The Secrecy Effect: Secret Consumption Increases Women’s Product Evaluations and Choice

Maria A Rodas, Deborah Roedder John • 2020

Got to Get You into My Life: Do Brand Personalities Rub Off on Consumers?

Ji Kyung Park, Deborah Roedder John • 2010

Growing up in a Material World: Age Differences in Materialism in Children and Adolescents

Lan Nguyen Chaplin, Deborah Roedder John • 2007

Cultural Differences in Brand Extension Evaluation: The Influence of Analytic versus Holistic Thinking

Alokparna Basu Monga, Deborah Roedder John • 2007

The Development of Self‐Brand Connections in Children and Adolescents

Lan Nguyen Chaplin, Deborah Roedder John • 2005

Consumer Socialization of Children: A Retrospective Look At Twenty‐Five Years of Research

Deborah Roedder John • 1999

Consumer Learning by Analogy: A Model of Internal Knowledge Transfer

Jennifer Gregan-Paxton, Deborah Roedder John • 1997

The Emergence of Adaptive Decision Making in Children

Jennifer Gregan-Paxton, Deborah Roedder John • 1997

Are Young Children Adaptive Decision Makers? A Study of Age Differences in Information Search Behavior

Jennifer Gregan-Paxton, Deborah Roedder John • 1995