Tutorials in Consumer Research

Gita Johar, Darren Dahl, Vicki Morwitz, Eileen Fischer • 2016

JCR Updates: A Note from the Editors

Gita Johar, Darren Dahl, Vicki Morwitz, Eileen Fischer • 2015

The Evolution ofJCR: A View through the Eyes of Its Editors: TABLE 1

Gita Johar, Darren Dahl, Vicki Morwitz, Eileen Fischer • 2015

From the Editors-Elect: Meaningful Consumer Research

Gita Johar, Darren Dahl, Vicki Morwitz, Eileen Fischer • 2014

Penny Wise and Pound Foolish: The Left‐Digit Effect in Price Cognition

Vicki Morwitz, M. Thomas • 2005

Withholding Consumption: A Social Dilemma Perspective on Consumer Boycotts

Vicki Morwitz, Zeynep Gürhan-Canli, S. Sen • 2001