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Elena Cedrola

Biographic Data

ID1000001
NAMEElena Cedrola
GIVEN NAMESElena
FAMILY NAMECedrola
SIGNATURECEDROLA E
AFFILIATIONSUniversity of Milan
ORCID0000-0002-3382-5055
VERIFIEDYes
TOTAL WORKS5
TOTAL CITATIONS0
AUTHOR COUNT5
EDITOR COUNT0
FIRST PUBLICATION YEAR2015
LATEST PUBLICATION YEAR2024
H-INDEX0
  • Stakeholder-centered development of new curriculum content in higher education: A case study in creating a course on the green and digital transformation of SMEs

    Aleksandra Gaweł, Marco Giovannetti et al.•ARTICLE•Studies in Higher Education•2024•References: 59

    Universities should increasingly collaborate with industries and international counterparts to meet the needs of students, businesses and other stakeholders. However, the literature has not provided a comprehensive response to these aspects of curriculum development. This study has two objectives: to propose a method of curriculum content development in higher education according to the stakeholder-centered quality assurance model and to verify t…

  • Arts Marketing

    Open Access•Loretta Battaglia, Elena Cedrola•CHAPTER•Wiley Encyclopedia of Management•2015

    Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.

  • Marketing Information Systems

    Open Access•Elena Cedrola•CHAPTER•Wiley Encyclopedia of Management•2015

    A marketing information system can be defined as an integrated and interactive structure of people, equipment and procedures, designed to collect, classify, analyze, evaluate and distribute timely, relevant and accurate information to support decision‐making processes. The key areas of MKIS are: the internal company record system, the marketing intelligence system, the marketing research system, and the marketing decision support system.

  • Monte Carlo/Monte Carlo Markov Chain Method

    Open Access•Rosella Castellano, Elena Cedrola•CHAPTER•Wiley Encyclopedia of Management•2015

    The Monte Carlo simulation is a versatile method for analyzing the behavior of some activities, plans, or processes that involve uncertainty. The method was invented by scientists working on the atomic bomb in the 1940s. It uses randomness to obtain random variable estimates, similarly to the gambling process. A Monte Carlo simulation is a parametric procedure, where specific distributional parameters are required before a simulation can begin. I…

  • Total Quality Management

    Open Access•Elena Cedrola•CHAPTER•Wiley Encyclopedia of Management•2015

    Total quality management ( TQM ) is an integrated management philosophy and set of practices that emphasize continuous improvement, reducing rework, meeting customer requirements, increasing employee involvement and teamwork, process redesign, continuous measurement of results, and closer relationships with suppliers. A firm adopting TQM organizes production and business processes in such a way as to identify and eliminate problems or sources of …

No prominent works on this page.

  • Arts Marketing

    Open Access•Loretta Battaglia, Elena Cedrola•CHAPTER•Wiley Encyclopedia of Management•2015

    Arts marketing is an integrated management process of planning and implementing programs designed to influence the behavior of ‘customers’ by creating, building, and maintaining mutually satisfying exchanges while providing value and benefits to both the customer and the organization.

  • Marketing Information Systems

    Open Access•Elena Cedrola•CHAPTER•Wiley Encyclopedia of Management•2015

    A marketing information system can be defined as an integrated and interactive structure of people, equipment and procedures, designed to collect, classify, analyze, evaluate and distribute timely, relevant and accurate information to support decision‐making processes. The key areas of MKIS are: the internal company record system, the marketing intelligence system, the marketing research system, and the marketing decision support system.

  • Monte Carlo/Monte Carlo Markov Chain Method

    Open Access•Rosella Castellano, Elena Cedrola•CHAPTER•Wiley Encyclopedia of Management•2015

    The Monte Carlo simulation is a versatile method for analyzing the behavior of some activities, plans, or processes that involve uncertainty. The method was invented by scientists working on the atomic bomb in the 1940s. It uses randomness to obtain random variable estimates, similarly to the gambling process. A Monte Carlo simulation is a parametric procedure, where specific distributional parameters are required before a simulation can begin. I…

  • Total Quality Management

    Open Access•Elena Cedrola•CHAPTER•Wiley Encyclopedia of Management•2015

    Total quality management ( TQM ) is an integrated management philosophy and set of practices that emphasize continuous improvement, reducing rework, meeting customer requirements, increasing employee involvement and teamwork, process redesign, continuous measurement of results, and closer relationships with suppliers. A firm adopting TQM organizes production and business processes in such a way as to identify and eliminate problems or sources of …

  • Stakeholder-centered development of new curriculum content in higher education: A case study in creating a course on the green and digital transformation of SMEs

    Aleksandra Gaweł, Marco Giovannetti et al.•ARTICLE•Studies in Higher Education•2024•References: 59

    Universities should increasingly collaborate with industries and international counterparts to meet the needs of students, businesses and other stakeholders. However, the literature has not provided a comprehensive response to these aspects of curriculum development. This study has two objectives: to propose a method of curriculum content development in higher education according to the stakeholder-centered quality assurance model and to verify t…

Computer Science (5 works) · Business (4 works) · Marketing (3 works) · Process management (3 works) · Engineering (2 works) · Knowledge management (2 works) · Art (1 works) · Big Data and Business Intelligence (1 works) · Business process (1 works) · Competitive and Knowledge Intelligence (1 works)

Ethnos_APP • Open Source Project • MIT License • Frontend v2.0.0 • Privacy and Cookies • API Documentation: api.ethnos.app/docs • API Source Code: GitHub • DOI: 10.5281/zenodo.17049435 • Frontend Source Code: GitHub • DOI: 10.5281/zenodo.17050053 • cruz.rio.br • Expectantes Misericordiae