Lei Ke
Biographic Data
| ID | 10000034 |
|---|---|
| NAME | Lei Ke |
| GIVEN NAMES | Lei |
| FAMILY NAME | Ke |
| SIGNATURE | KE L |
| AFFILIATIONS | Southwestern University of Finance and Economics |
| VERIFIED | No |
| TOTAL WORKS | 3 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 3 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The impact of human and virtual endorsements on advertising effectiveness
With the development of digital technology, virtual digital people have been used in various industries, and their advertising effectiveness has become a common concern in the marketing field. This study is based on the theoretical framework of heuristic-analytic modelling. It constructs a research model using brand trust as a mediating variable, adopts a 2 × 2 two-factor between-groups experimental design to compare the effects of human and virt…
Cost-Effectiveness of Sequential Teriparatide/Zoledronic Acid Compared With Zoledronic Acid Monotherapy for Postmenopausal Osteoporotic Women in China
Objective: We aimed to assess the cost-effectiveness of sequential teriparatide/zoledronic acid relative to zoledronic acid monotherapy for postmenopausal osteoporotic women in China. Methods: A previously validated Markov microsimulation model was updated to examine the cost-effectiveness of daily subcutaneous teriparatide for 2 years followed by annual intravenous zoledronic acid for 3 years (sequential teriparatide/zoledronic acid), compared w…
Cost-Effectiveness of Elbasvir/Grazoprevir for the Treatment of Chronic Hepatitis C
No prominent works on this page.
Cost-Effectiveness of Sequential Teriparatide/Zoledronic Acid Compared With Zoledronic Acid Monotherapy for Postmenopausal Osteoporotic Women in China
Objective: We aimed to assess the cost-effectiveness of sequential teriparatide/zoledronic acid relative to zoledronic acid monotherapy for postmenopausal osteoporotic women in China. Methods: A previously validated Markov microsimulation model was updated to examine the cost-effectiveness of daily subcutaneous teriparatide for 2 years followed by annual intravenous zoledronic acid for 3 years (sequential teriparatide/zoledronic acid), compared w…
Cost-Effectiveness of Elbasvir/Grazoprevir for the Treatment of Chronic Hepatitis C
The impact of human and virtual endorsements on advertising effectiveness
With the development of digital technology, virtual digital people have been used in various industries, and their advertising effectiveness has become a common concern in the marketing field. This study is based on the theoretical framework of heuristic-analytic modelling. It constructs a research model using brand trust as a mediating variable, adopts a 2 × 2 two-factor between-groups experimental design to compare the effects of human and virt…
Advertising (1 work) · Bone health and osteoporosis research (1 work) · Bone health and treatments (1 work) · Bone Metabolism and Diseases (1 work) · Bone mineral (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Internal Medicine (1 work)