Qing Qing Tang
Biographic Data
| ID | 10028638 |
|---|---|
| NAME | Qing Qing Tang |
| GIVEN NAMES | Qing Qing |
| FAMILY NAME | Tang |
| SIGNATURE | TANG Q Q |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Scroll, watch, engage? A data-driven content analysis of celebrity physicians’ health video strategies on Douyin
Purpose While short-video platforms have gained prominence in health communication, limited research has investigated their role in physician-led health messaging. The objective of this study is to enhance understanding of how celebrity physicians in China use Douyin for health communication and audience engagement. Design/methodology/approach A quantitative content analysis was conducted on 240 videos from 30 celebrity physicians, collected betw…
What drives Chinese youth to use fitness-related health information on social media? An analysis of intrinsic needs, social media algorithms, and source credibility
Introduction: The role of social media in providing fitness-related health information has been widely discussed; however, there is a notable lack of research on fitness-related health information behaviors among youth within the social media context. This study aims to address this gap by integrating Self-Determination Theory (SDT)-based internal factors and external factors (social media algorithms and source credibility). Methods: A voluntary …
No prominent works on this page.
What drives Chinese youth to use fitness-related health information on social media? An analysis of intrinsic needs, social media algorithms, and source credibility
Introduction: The role of social media in providing fitness-related health information has been widely discussed; however, there is a notable lack of research on fitness-related health information behaviors among youth within the social media context. This study aims to address this gap by integrating Self-Determination Theory (SDT)-based internal factors and external factors (social media algorithms and source credibility). Methods: A voluntary …
Scroll, watch, engage? A data-driven content analysis of celebrity physicians’ health video strategies on Douyin
Purpose While short-video platforms have gained prominence in health communication, limited research has investigated their role in physician-led health messaging. The objective of this study is to enhance understanding of how celebrity physicians in China use Douyin for health communication and audience engagement. Design/methodology/approach A quantitative content analysis was conducted on 240 videos from 30 celebrity physicians, collected betw…
Computer Science (2 works) · Political science (2 works) · Social Media in Health Education (2 works) · Advertising (1 work) · Behavioral Health and Interventions (1 work) · Business (1 work) · Content (measure theory (1 work) · Content analysis (1 work) · Credibility (1 work) · Digital Marketing and Social Media (1 work)