Khanh Vi Tran
Biographic Data
| ID | 10042247 |
|---|---|
| NAME | Khanh Vi Tran |
| GIVEN NAMES | Khanh Vi |
| FAMILY NAME | Tran |
| SIGNATURE | TRAN K V |
| AFFILIATIONS | Ritsumeikan University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products
Using Key Opinion Leaders (KOLs) is an emerging marketing strategy to promote green fashion products. However, research on the influence of KOLs on consumers' purchase intentions for green fashion products remains insufficient. Therefore, this study investigated how KOLs gained consumer trust and affected their green purchase intentions by applying the stimulus-organism-response (SOR) framework. Based on a literature review, this study considers …
No prominent works on this page.
The influence of key opinion leaders on consumers' purchasing intention regarding green fashion products
Using Key Opinion Leaders (KOLs) is an emerging marketing strategy to promote green fashion products. However, research on the influence of KOLs on consumers' purchase intentions for green fashion products remains insufficient. Therefore, this study investigated how KOLs gained consumer trust and affected their green purchase intentions by applying the stimulus-organism-response (SOR) framework. Based on a literature review, this study considers …
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Environmental Education and Sustainability (1 work) · Environmental Sustainability in Business (1 work) · Marketing (1 work) · Mathematics (1 work) · Opinion leadership (1 work) · Political science (1 work) · Psychology (1 work)