Supakorn Suradinkura
Biographic Data
| ID | 10042461 |
|---|---|
| NAME | Supakorn Suradinkura |
| GIVEN NAMES | Supakorn |
| FAMILY NAME | Suradinkura |
| SIGNATURE | SURADINKURA S |
| AFFILIATIONS | Pathumthani University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Drama marketing in digital commerce
Background In Thailand's dynamic digital commerce landscape, marketing communication has evolved from rational persuasion to emotional storytelling. Strategic drama marketing—characterized by emotional conflict, moral depth, and resolution—has emerged as a powerful approach to foster authenticity and engagement. This study explores how drama-based storytelling influences Thai consumers' emotional perceptions in digital marketing contexts. Methods…
No prominent works on this page.
Drama marketing in digital commerce
Background In Thailand's dynamic digital commerce landscape, marketing communication has evolved from rational persuasion to emotional storytelling. Strategic drama marketing—characterized by emotional conflict, moral depth, and resolution—has emerged as a powerful approach to foster authenticity and engagement. This study explores how drama-based storytelling influences Thai consumers' emotional perceptions in digital marketing contexts. Methods…
Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Service Quality and Loyalty (1 work) · Digital marketing (1 work) · Drama (1 work) · Narrative (1 work) · Perception (1 work) · Persuasion (1 work) · Service and Product Innovation (1 work) · Storytelling (1 work) · Transactional leadership (1 work)