Mariia Hurytska
Biographic Data
| ID | 10042655 |
|---|---|
| NAME | Mariia Hurytska |
| GIVEN NAMES | Mariia |
| FAMILY NAME | Hurytska |
| SIGNATURE | HURYTSKA M |
| AFFILIATIONS | Taras Shevchenko National University of Kyiv |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Retrostyling as a historical narrative strategy of culture brands
This study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and communicate them on Instagram, and how the public reacts. A mixed case study design is adopted for the official profiles in Spain, organized into three milestones: M1 (first unofficial appearance…
No prominent works on this page.
Retrostyling as a historical narrative strategy of culture brands
This study explores retrostyling as a strategy for managing visual identity and brand storytelling, comparing how Burger King and Pepsi recover old versions of their logos (instead of updating the latest logo, as is usual in restyling), remodel them, and communicate them on Instagram, and how the public reacts. A mixed case study design is adopted for the official profiles in Spain, organized into three milestones: M1 (first unofficial appearance…
Citizen journalism (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Conversation (1 work) · Corporate Identity and Reputation (1 work) · Curiosity (1 work) · Digital media (1 work) · Interactivity (1 work) · Media Influence and Health (1 work) · Narrative (1 work)