Wahab Afwan
Biographic Data
| ID | 10042691 |
|---|---|
| NAME | Wahab Afwan |
| GIVEN NAMES | Wahab |
| FAMILY NAME | Afwan |
| SIGNATURE | AFWAN W |
| AFFILIATIONS | Padjadjaran University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Cultural legitimacy in transnational beauty communication
K-Beauty has become highly influential in Southeast Asia’s global aesthetic scene. Yet, little is known about how its gentle messaging is understood in Muslim-majority areas, some of the fastest-growing beauty markets. This research explores how young, digitally engaged consumers in Indonesia’s Urban Heartland, guided by religious values, perceive K-Beauty messaging. Using a mixed-methods approach, including 15 interviews, a focus group of six pa…
No prominent works on this page.
Cultural legitimacy in transnational beauty communication
K-Beauty has become highly influential in Southeast Asia’s global aesthetic scene. Yet, little is known about how its gentle messaging is understood in Muslim-majority areas, some of the fastest-growing beauty markets. This research explores how young, digitally engaged consumers in Indonesia’s Urban Heartland, guided by religious values, perceive K-Beauty messaging. Using a mixed-methods approach, including 15 interviews, a focus group of six pa…
Asian Culture and Media Studies (1 work) · Beauty (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Focus group (1 work) · Islam (1 work) · Legitimacy (1 work) · Negotiation (1 work)