Azahar Kasim
Biographic Data
| ID | 10042866 |
|---|---|
| NAME | Azahar Kasim |
| GIVEN NAMES | Azahar |
| FAMILY NAME | Kasim |
| SIGNATURE | KASIM A |
| AFFILIATIONS | Multimedia University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Emotional storytelling and destination branding through short video journalism
Introduction The current study examines how tourism management authorities can collectively build brand identity with the help of content creators and media reports, utilising short video journalism (SVJ) as an effective storytelling mechanism for destination branding in the Chinese province of Gansu. It integrates media effects theory and co-generation theory to examine SVJ storytelling, sentimental values, and charged storytelling techniques. M…
Content management at kapanlagi.com
The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with…
No prominent works on this page.
Content management at kapanlagi.com
The research aims to explore content management within the digital media landscape of Indonesia, with a specific focus on the strategies employed by Kapanlagi Youniverse (KLY), a renowned digital media platform. Technology is viewed as the paramount factor in implementing communication technology, encompassing the rise of digital media as a transformative force. Employing a descriptive qualitative methodology, this study conducted interviews with…
Emotional storytelling and destination branding through short video journalism
Introduction The current study examines how tourism management authorities can collectively build brand identity with the help of content creators and media reports, utilising short video journalism (SVJ) as an effective storytelling mechanism for destination branding in the Chinese province of Gansu. It integrates media effects theory and co-generation theory to examine SVJ storytelling, sentimental values, and charged storytelling techniques. M…
Qualitative research (2 works) · Advertising (1 works) · Business (1 works) · China (1 works) · Compassion (1 works) · Computer Science (1 works) · Content analysis (1 works) · Digital content (1 works) · Digital Marketing and Social Media (1 works) · Digital media (1 works)