Shabana Faizal
Biographic Data
| ID | 10042890 |
|---|---|
| NAME | Shabana Faizal |
| GIVEN NAMES | Shabana |
| FAMILY NAME | Faizal |
| SIGNATURE | FAIZAL S |
| AFFILIATIONS | AMA International University |
| ORCID | 0000-0001-5373-265X |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
From scroll to sale
This study examines how digital stimuli social media trends (SMT), quality of information (QTI), and influencer cues (ICR) shape consumer buying behavior (CBB) through the mediating role of social media interaction (SMI). Drawing on the Stimulus–Organism–Response (S-O-R) model, Uses and Gratifications Theory (UGT), and the Theory of Planned Behavior (TPB), data were collected from 359 Saudi social media users and analyzed using Partial Least Squa…
Factors influencing hotel decision-making through digital platforms in South Asia
The rapid evolution of digital technology has led to a transformative era, significantly impact the global economy and daily lives. This study focuses on understanding the factors influence hotel decision-making through digital platforms in South Asia. Also, employed the Optimum Stimulation Level (OSL) theory, the research explores the relationship between awareness, brand, digital information, price, variety and hotel decision-making. Additional…
No prominent works on this page.
Factors influencing hotel decision-making through digital platforms in South Asia
The rapid evolution of digital technology has led to a transformative era, significantly impact the global economy and daily lives. This study focuses on understanding the factors influence hotel decision-making through digital platforms in South Asia. Also, employed the Optimum Stimulation Level (OSL) theory, the research explores the relationship between awareness, brand, digital information, price, variety and hotel decision-making. Additional…
From scroll to sale
This study examines how digital stimuli social media trends (SMT), quality of information (QTI), and influencer cues (ICR) shape consumer buying behavior (CBB) through the mediating role of social media interaction (SMI). Drawing on the Stimulus–Organism–Response (S-O-R) model, Uses and Gratifications Theory (UGT), and the Theory of Planned Behavior (TPB), data were collected from 359 Saudi social media users and analyzed using Partial Least Squa…
Advertising (1 work) · Business (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Technology Adoption and User Behaviour (1 work)