Istia Ayu Hadiyati
Biographic Data
| ID | 10042908 |
|---|---|
| NAME | Istia Ayu Hadiyati |
| GIVEN NAMES | Istia Ayu |
| FAMILY NAME | Hadiyati |
| SIGNATURE | HADIYATI I A |
| AFFILIATIONS | Binus University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
From stream to purchase
Live streaming commerce (LSC) integrates entertainment and real-time interaction to trigger spontaneous buying behavior. However, the psychological mechanisms translating communicative stimuli into impulsive purchase within algorithm-driven platforms like TikTok remain under-theorized. This study investigates how Parasocial interaction (PSI) and Social Presence jointly mediate the effects of social attraction, fear of missing out (FOMO), Narrativ…
No prominent works on this page.
From stream to purchase
Live streaming commerce (LSC) integrates entertainment and real-time interaction to trigger spontaneous buying behavior. However, the psychological mechanisms translating communicative stimuli into impulsive purchase within algorithm-driven platforms like TikTok remain under-theorized. This study investigates how Parasocial interaction (PSI) and Social Presence jointly mediate the effects of social attraction, fear of missing out (FOMO), Narrativ…
Attractiveness (1 work) · Consumer Retail Behavior Studies (1 work) · Digital Marketing and Social Media (1 work) · Entertainment (1 work) · Entertainment industry (1 work) · Interpersonal communication (1 work) · Interpersonal relationship (1 work) · Narrative (1 work) · Social relation (1 work) · Structural equation modeling (1 work)