David M Rothschild
Biographic Data
| ID | 10042950 |
|---|---|
| NAME | David M Rothschild |
| GIVEN NAMES | David M |
| FAMILY NAME | Rothschild |
| SIGNATURE | ROTHSCHILD D M |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Search conversion journeys and the missed opportunity of associated keywords
We map the conversion journey (i.e., the path a costumer takes to purchase a product or service) for phones, laptops, and vehicles (i.e., cars and trucks) by analyzing a massive corpus of online searches on Bing by people in the U.S. during 2021. We show that, contrary to the idealized version of the model, the observed path of customers is often circuitous and haphazard. Nevertheless, major advertisers heavily concentrate their advertising late …
No prominent works on this page.
Search conversion journeys and the missed opportunity of associated keywords
We map the conversion journey (i.e., the path a costumer takes to purchase a product or service) for phones, laptops, and vehicles (i.e., cars and trucks) by analyzing a massive corpus of online searches on Bing by people in the U.S. during 2021. We show that, contrary to the idealized version of the model, the observed path of customers is often circuitous and haphazard. Nevertheless, major advertisers heavily concentrate their advertising late …
Chemistry (1 work) · Computer Science (1 work) · Consumer Market Behavior and Pricing (1 work) · Data science (1 work) · Information Retrieval and Search Behavior (1 work) · Web Data Mining and Analysis (1 work)