Shifa Kalila
Biographic Data
| ID | 10043274 |
|---|---|
| NAME | Shifa Kalila |
| GIVEN NAMES | Shifa |
| FAMILY NAME | Kalila |
| SIGNATURE | KALILA S |
| AFFILIATIONS | Binus University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Attitude toward fashion influencers and its impact on purchase behavior
Introduction The rise of social media has transformed fashion influencers into key players in shaping consumer attitudes and behavior, especially among Generation Z. However, the psychological mechanisms that underlie the relationship between influencer perception and consumer purchase behavior remain underexplored, particularly in emerging markets like Indonesia. This study investigates how attitudes toward fashion influencers affect purchase be…
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Attitude toward fashion influencers and its impact on purchase behavior
Introduction The rise of social media has transformed fashion influencers into key players in shaping consumer attitudes and behavior, especially among Generation Z. However, the psychological mechanisms that underlie the relationship between influencer perception and consumer purchase behavior remain underexplored, particularly in emerging markets like Indonesia. This study investigates how attitudes toward fashion influencers affect purchase be…
Advertising (1 work) · Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Digital Marketing and Social Media (1 work) · Influencer marketing (1 work) · Marketing (1 work) · Marketing management (1 work) · Psychology (1 work) · Relationship marketing (1 work) · Technology Adoption and User Behaviour (1 work)