Imran Manzoor
Biographic Data
| ID | 10043528 |
|---|---|
| NAME | Imran Manzoor |
| GIVEN NAMES | Imran |
| FAMILY NAME | Manzoor |
| SIGNATURE | MANZOOR I |
| AFFILIATIONS | University of Business and Technology |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
The digital de-influencing wave
This research investigates the emerging role of social media de-influencers and their perceived credibility and authenticity, with a particular focus on their impact on consumer behavior. Utilizing thematic analysis, the research identifies key factors that shape de-influencer credibility, including truthful endorsements, consistent visibility, demonstrated expertise, active engagement, unique perspectives, and sincere communication. Focus group …
No prominent works on this page.
The digital de-influencing wave
This research investigates the emerging role of social media de-influencers and their perceived credibility and authenticity, with a particular focus on their impact on consumer behavior. Utilizing thematic analysis, the research identifies key factors that shape de-influencer credibility, including truthful endorsements, consistent visibility, demonstrated expertise, active engagement, unique perspectives, and sincere communication. Focus group …
Chemistry (1 work) · Digital Games and Media (1 work) · Digital Marketing and Social Media (1 work) · Impact of Technology on Adolescents (1 work) · Political science (1 work)