Hanna Wisudawaty
Biographic Data
| ID | 10043592 |
|---|---|
| NAME | Hanna Wisudawaty |
| GIVEN NAMES | Hanna |
| FAMILY NAME | Wisudawaty |
| SIGNATURE | WISUDAWATY H |
| AFFILIATIONS | Telkom University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Affordances of short video platforms and SME digital communication innovation
Short video platforms such as TikTok, Instagram Reels, and YouTube Shorts have quickly become central to digital communication strategies, particularly for micro, small, and medium enterprises (MSMEs). Compared with previous social media platforms, short video platforms possess unique affordances, such as visibility, virality, multimodal expression, and low-cost experimentation, enabling MSMEs to innovate in digital communication. Although prior …
No prominent works on this page.
Affordances of short video platforms and SME digital communication innovation
Short video platforms such as TikTok, Instagram Reels, and YouTube Shorts have quickly become central to digital communication strategies, particularly for micro, small, and medium enterprises (MSMEs). Compared with previous social media platforms, short video platforms possess unique affordances, such as visibility, virality, multimodal expression, and low-cost experimentation, enabling MSMEs to innovate in digital communication. Although prior …
Affordance (1 work) · Digital Marketing and Social Media (1 work) · Digital media (1 work) · Digital video (1 work) · Employee Performance and Management (1 work) · Organizational and Employee Performance (1 work) · Social media (1 work)