Jaime Arregui-McGullion
Biographic Data
| ID | 10043756 |
|---|---|
| NAME | Jaime Arregui-McGullion |
| GIVEN NAMES | Jaime |
| FAMILY NAME | Arregui-McGullion |
| SIGNATURE | ARREGUI-MCGULLION J |
| AFFILIATIONS | Universidade de Vigo |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Implementing Neuromarketing in the Enterprise
Technological advances in the field of neuroscience have generally been well-received in the entertainment and advertising industries, where there are great commercial benefits linked to knowing the most intimate aspects of how audiences and consumers respond to different messages. Despite this interest in the results of neuroscience research, large enterprises seem to resist implementing them in their marketing activities, thus limiting the deve…
No prominent works on this page.
Implementing Neuromarketing in the Enterprise
Technological advances in the field of neuroscience have generally been well-received in the entertainment and advertising industries, where there are great commercial benefits linked to knowing the most intimate aspects of how audiences and consumers respond to different messages. Despite this interest in the results of neuroscience research, large enterprises seem to resist implementing them in their marketing activities, thus limiting the deve…
Business (1 work) · Computer Science (1 work) · Creativity in Education and Neuroscience (1 work) · Empirical evidence (1 work) · Empirical research (1 work) · Engineering (1 work) · Entertainment (1 work) · Geography (1 work) · Innovation, Sustainability, Human-Machine Systems (1 work) · Limiting (1 work)