Marek Števček
Biographic Data
| ID | 10043763 |
|---|---|
| NAME | Marek Števček |
| GIVEN NAMES | Marek |
| FAMILY NAME | Števček |
| SIGNATURE | ŠTEVČEK M |
| AFFILIATIONS | Comenius University Bratislava |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Could changes in visual identity impact student attachment
Universities increasingly use marketing and branding tools to appeal to prospective students, yet the role of visual identity in shaping how students and staff relate to their institution remains underexplored. This study examines the 2021 redesign of the visual identity at Comenius University Bratislava and its perceived impact on the university community. Using a mixed-methods approach, we combined three questionnaire surveys ( N = 2,710; 2,562…
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Could changes in visual identity impact student attachment
Universities increasingly use marketing and branding tools to appeal to prospective students, yet the role of visual identity in shaping how students and staff relate to their institution remains underexplored. This study examines the 2021 redesign of the visual identity at Comenius University Bratislava and its perceived impact on the university community. Using a mixed-methods approach, we combined three questionnaire surveys ( N = 2,710; 2,562…
Appeal (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Corporate Identity and Reputation (1 work) · Customer Service Quality and Loyalty (1 work) · Focus group (1 work) · Logos Bible Software (1 work) · Perception (1 work) · Qualitative research (1 work) · Visual media (1 work)