Santa Bormane
Biographic Data
| ID | 10043794 |
|---|---|
| NAME | Santa Bormane |
| GIVEN NAMES | Santa |
| FAMILY NAME | Bormane |
| SIGNATURE | SANTA BORMANE |
| AFFILIATIONS | Riga Stradiņš University |
| ORCID | 0000-0002-1205-1599 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Artificial intelligence in the context of digital marketing communication
The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhancing the operational efficiency and productivity of businesses. The goal of the article is to identify the disadvantages and risks …
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Artificial intelligence in the context of digital marketing communication
The development of digital transformation both in the European Union and in Latvia is affected by a variety of regulations, laws, guidelines and programmes, the objectives of which determine the use of contemporary digital technologies (including artificial intelligence) and the development of digital skills for enhancing the operational efficiency and productivity of businesses. The goal of the article is to identify the disadvantages and risks …
Biology (1 work) · Business (1 work) · Chemistry (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Data science (1 work) · Digital marketing (1 work) · Digital Marketing and Social Media (1 work) · Marketing (1 work) · Marketing and Advertising Strategies (1 work)