Busye Uysal
Biographic Data
| ID | 10053602 |
|---|---|
| NAME | Busye Uysal |
| GIVEN NAMES | Busye |
| FAMILY NAME | Uysal |
| SIGNATURE | UYSAL B |
| AFFILIATIONS | Woosong University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2026 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Sponsorship Disclosure on Instagram
Research on sponsorship disclosure in social media influencer marketing has grown rapidly, yet findings remain inconsistent. This study reviews 37 articles published between 2020 and 2025 to identify the main factors shaping consumer responses to disclosure. The analysis draws on experiments, surveys, qualitative studies, and computational approaches, focusing primarily on Instagram but also considering other platforms. Results show that disclosu…
No prominent works on this page.
Sponsorship Disclosure on Instagram
Research on sponsorship disclosure in social media influencer marketing has grown rapidly, yet findings remain inconsistent. This study reviews 37 articles published between 2020 and 2025 to identify the main factors shaping consumer responses to disclosure. The analysis draws on experiments, surveys, qualitative studies, and computational approaches, focusing primarily on Instagram but also considering other platforms. Results show that disclosu…
Credibility (1 work) · Digital Marketing and Social Media (1 work) · Impact of Technology on Adolescents (1 work) · Influencer marketing (1 work) · Media Influence and Health (1 work) · Persuasion (1 work) · Self-disclosure (1 work) · Social marketing (1 work) · Social media (1 work) · Source credibility (1 work)