Hsien-Chu Wu
Biographic Data
| ID | 10056614 |
|---|---|
| NAME | Hsien-Chu Wu |
| GIVEN NAMES | Hsien-Chu |
| FAMILY NAME | Wu |
| SIGNATURE | WU H |
| AFFILIATIONS | National Chin-Yi University of Technology |
| ORCID | 0000-0002-4313-9585 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Efficient Extraction of Target Users for Package Promotion in Big Social Networks
Package promotion (or product bundling and bundle promotion) is widely adopted as an effective marketing strategy to increase sales, but the social tightness of the users significantly influences their willingness to purchase certain products. However, addressing these two factors simultaneously is not a trivial task because it is critical to properly choose a set of socially tight target users to encourage them to buy the products together (soci…
No prominent works on this page.
Efficient Extraction of Target Users for Package Promotion in Big Social Networks
Package promotion (or product bundling and bundle promotion) is widely adopted as an effective marketing strategy to increase sales, but the social tightness of the users significantly influences their willingness to purchase certain products. However, addressing these two factors simultaneously is not a trivial task because it is critical to properly choose a set of socially tight target users to encourage them to buy the products together (soci…
Auction Theory and Applications (1 work) · Computer Science (1 work) · Consumer Market Behavior and Pricing (1 work) · Digital Marketing and Social Media (1 work) · Mathematical optimization (1 work) · Mathematics (1 work) · Preference (1 work)