Michael Oyenuga
Biographic Data
| ID | 10057575 |
|---|---|
| NAME | Michael Oyenuga |
| GIVEN NAMES | Michael |
| FAMILY NAME | Oyenuga |
| SIGNATURE | OYENUGA M |
| AFFILIATIONS | Woxsen University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Factors influencing intention for reusing virtual reality (VR) at theme parks: The mediating role of visitors satisfaction
This paper investigates the factors that influence visitors’ intention to reuse virtual reality (VR) in theme parks in Malaysia, specifically focusing on perceived usefulness, perceived ease of use, enjoyment, and compatibility, as well as the mediating role of visitor satisfaction. A field survey was conducted with 357 visitors using a quantitative research design, and the collected data was analyzed using SPSS and Smart-PLS software. The result…
Effects of Sales Promotion on Consummer Buying Behavior of Food Seasoning Among Nigerian House Holds: A Case Study Of Nestle Maggi Naijapot’
The major concern to Nigerian companies has been how do promote made in Nigeria food products like food seasoning that has been produced in line with our local taste and culture. It is in this context that this study seeks to examine the effects of sales promotion on the consumer buying behavior of food seasoning among Nigerian households using Nestle Nigeria Plc Maggi NAIJA POT brand as a case study. The study employed cross sectional research d…
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Effects of Sales Promotion on Consummer Buying Behavior of Food Seasoning Among Nigerian House Holds: A Case Study Of Nestle Maggi Naijapot’
The major concern to Nigerian companies has been how do promote made in Nigeria food products like food seasoning that has been produced in line with our local taste and culture. It is in this context that this study seeks to examine the effects of sales promotion on the consumer buying behavior of food seasoning among Nigerian households using Nestle Nigeria Plc Maggi NAIJA POT brand as a case study. The study employed cross sectional research d…
Factors influencing intention for reusing virtual reality (VR) at theme parks: The mediating role of visitors satisfaction
This paper investigates the factors that influence visitors’ intention to reuse virtual reality (VR) in theme parks in Malaysia, specifically focusing on perceived usefulness, perceived ease of use, enjoyment, and compatibility, as well as the mediating role of visitor satisfaction. A field survey was conducted with 357 visitors using a quantitative research design, and the collected data was analyzed using SPSS and Smart-PLS software. The result…
Advertising (2 works) · Business (2 works) · Consumer Retail Behavior Studies (2 works) · Augmented Reality Applications (1 works) · Computer Science (1 works) · Consumer Behavior in Brand Consumption and Identification (1 works) · Consumer Market Behavior and Pricing (1 works) · Economics (1 works) · Engineering (1 works) · Environmental health (1 works)