Nguyen Thi Quynh Huong
Biographic Data
| ID | 10057603 |
|---|---|
| NAME | Nguyen Thi Quynh Huong |
| GIVEN NAMES | Nguyen Thi Quynh |
| FAMILY NAME | Huong |
| SIGNATURE | HUONG N T Q |
| AFFILIATIONS | Taiwan Hospitality and Tourism University |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam
The study aims to assess the factors affecting the successful implementation of customer relationship management (CRM), as well as the relationship between the successful implementation of CRM and customer loyalty, in 3-to-5-star hotels in Vietnam. The study carried out integrating 3 theories RBV, RM and CM to identify the main components of CRM: human resources, technology and processes. On that basis, the article has identified 6 factors affect…
No prominent works on this page.
Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam
The study aims to assess the factors affecting the successful implementation of customer relationship management (CRM), as well as the relationship between the successful implementation of CRM and customer loyalty, in 3-to-5-star hotels in Vietnam. The study carried out integrating 3 theories RBV, RM and CM to identify the main components of CRM: human resources, technology and processes. On that basis, the article has identified 6 factors affect…
Business (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Customer Relationship Management (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Economy (1 work) · Marketing (1 work) · Operations management (1 work) · Viet nam (1 work)