Vu Thi Thu Huyen
Biographic Data
| ID | 10057604 |
|---|---|
| NAME | Vu Thi Thu Huyen |
| GIVEN NAMES | Vu Thi Thu |
| FAMILY NAME | Huyen |
| SIGNATURE | HUYEN V T T |
| AFFILIATIONS | Hanoi National University of Education |
| ORCID | 0000-0002-3211-5254 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2024 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Developing Genre and Pragmatic Competence Through Service-Learning
This study examines how service-learning supports the development of genre awareness and pragmatic competence among Vietnamese hospitality students in an English for Specific Purposes programme. Conducted in the Vietnamese context as part of a transnational bachelor’s degree programme, the research adopts a qualitative multiple-case design, drawing on learner-produced texts, recorded service interactions, reflective journals, and stimulated recal…
Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam
The study aims to assess the factors affecting the successful implementation of customer relationship management (CRM), as well as the relationship between the successful implementation of CRM and customer loyalty, in 3-to-5-star hotels in Vietnam. The study carried out integrating 3 theories RBV, RM and CM to identify the main components of CRM: human resources, technology and processes. On that basis, the article has identified 6 factors affect…
No prominent works on this page.
Factors affecting the successful implementation of customer relationship management in 3-to-5-star hotels in Viet Nam
The study aims to assess the factors affecting the successful implementation of customer relationship management (CRM), as well as the relationship between the successful implementation of CRM and customer loyalty, in 3-to-5-star hotels in Vietnam. The study carried out integrating 3 theories RBV, RM and CM to identify the main components of CRM: human resources, technology and processes. On that basis, the article has identified 6 factors affect…
Developing Genre and Pragmatic Competence Through Service-Learning
This study examines how service-learning supports the development of genre awareness and pragmatic competence among Vietnamese hospitality students in an English for Specific Purposes programme. Conducted in the Vietnamese context as part of a transnational bachelor’s degree programme, the research adopts a qualitative multiple-case design, drawing on learner-produced texts, recorded service interactions, reflective journals, and stimulated recal…
Business (1 work) · Competence (human resources) (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Context (archaeology) (1 work) · Customer Relationship Management (1 work) · Customer Service Quality and Loyalty (1 work) · Digital Marketing and Social Media (1 work) · Economics (1 work) · Economy (1 work) · English as a foreign language (1 work)