GeunWoo Koo
Biographic Data
| ID | 10059146 |
|---|---|
| NAME | GeunWoo Koo |
| GIVEN NAMES | GeunWoo |
| FAMILY NAME | Koo |
| SIGNATURE | KOO G |
| AFFILIATIONS | Seoul Institute of the Arts |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Art marketing in the metaverse world
This study aims to describe the structural relationship between audience attitude and behavioral intention based on an audience’s experience value of a performance on a metaverse platform and their intention to accept this platform. A questionnaire was administered to the study sample audience who watched the performance on a metaverse platform at least once; we included 323 valid questionnaires in our final analysis. For the analysis, a structur…
No prominent works on this page.
Art marketing in the metaverse world
This study aims to describe the structural relationship between audience attitude and behavioral intention based on an audience’s experience value of a performance on a metaverse platform and their intention to accept this platform. A questionnaire was administered to the study sample audience who watched the performance on a metaverse platform at least once; we included 323 valid questionnaires in our final analysis. For the analysis, a structur…
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Perception and Purchasing Behavior (1 work) · Diverse Topics in Contemporary Research (1 work) · Marketing (1 work) · Metaverse (1 work) · Political science (1 work)