Khoa Tien Tran
Biographic Data
| ID | 10059180 |
|---|---|
| NAME | Khoa Tien Tran |
| GIVEN NAMES | Khoa Tien |
| FAMILY NAME | Tran |
| SIGNATURE | TRAN K T |
| AFFILIATIONS | Vietnam National University Ho Chi Minh City |
| ORCID | 0000-0002-4498-5871 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 2 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2022 |
| LATEST PUBLICATION YEAR | 2024 |
| H-INDEX | 0 |
Engaging users on university Facebook pages
This study examines how post characteristics impact user engagement on university Facebook pages. We analysed 5,825 posts from 155 Vietnamese universities over 36 days using multilevel mixed-effects negative binomial regression. The study focuses on content types (hedonic, utilitarian and social, based on uses and gratifications theory), media formats, posting schedules and post length. The number of reactions, comments and shares measured user e…
Choice Factors When Vietnamese High School Students Consider Universities
Higher education around the world and especially in Vietnam is becoming increasingly competitive. Universities apply marketing strategies to student recruitment and get to know their students and prospective students more closely, just as businesses learn about consumer attitudes and behavior. Therefore, studying students’ behavior of choosing a university is necessary, but most research about this topic has been conducted by a single approach. I…
No prominent works on this page.
Choice Factors When Vietnamese High School Students Consider Universities
Higher education around the world and especially in Vietnam is becoming increasingly competitive. Universities apply marketing strategies to student recruitment and get to know their students and prospective students more closely, just as businesses learn about consumer attitudes and behavior. Therefore, studying students’ behavior of choosing a university is necessary, but most research about this topic has been conducted by a single approach. I…
Engaging users on university Facebook pages
This study examines how post characteristics impact user engagement on university Facebook pages. We analysed 5,825 posts from 155 Vietnamese universities over 36 days using multilevel mixed-effects negative binomial regression. The study focuses on content types (hedonic, utilitarian and social, based on uses and gratifications theory), media formats, posting schedules and post length. The number of reactions, comments and shares measured user e…
Business (2 works) · Computer Science (2 works) · Psychology (2 works) · Sociology (2 works) · Advertising (1 work) · Corporate Identity and Reputation (1 work) · Cyberpsychology (1 work) · Digital Marketing and Social Media (1 work) · Higher education (1 work) · Higher Education Governance and Development (1 work)