Erwan Sudiwijaya

Biographic Data

ID10061279
NAMEErwan Sudiwijaya
GIVEN NAMESErwan
FAMILY NAMESudiwijaya
SIGNATURESUDIWIJAYA E
AFFILIATIONSMuhammadiyah University of Yogyakarta
ORCID0000-0001-7179-4790
VERIFIEDYes
TOTAL WORKS6
TOTAL CITATIONS0
AUTHOR COUNT6
EDITOR COUNT0
FIRST PUBLICATION YEAR2022
LATEST PUBLICATION YEAR2025
H-INDEX0

  • Representasi Kulit Putih sebagai Standar Kecantikan Perempuan di Indonesia dalam Iklan Scarlett Whitening

    Open AccessAnindya Listya Kumara, Nathania Zahira et al.ARTICLEJurnal Audiens2025

    The research aims to determine how white skin is represented in Scarlett Whitening advertisements. This research uses Roland Barthes' semiotic method. This research utilizes the theory of representation and beauty standards in media. The findings of this study are that in Scarlett Whitening advertisements; the representation of white skin becomes the standard of female beauty in Indonesia. This is evident from, first, the myth of Indonesian women…

  • Relasi Gender dan Hegemoni Laki-laki dalam Iklan Tropicana Slim Edisi Ramadhan 2024

    Open AccessAnugrah Fajar Mustofa, Inaya Erwansyah Fitri et al.ARTICLEJurnal Audiens2025

    This research aims to understand how gender relations and male hegemony are portrayed in the Tropicana Slim advertisement for the 2024 Ramadan edition. By using gender and hegemony theory to explore how these gender relations and hegemony manifest. This research uses Roland Barthes' semiotic research method to discuss and identify the signs that appear in the Tropicana Slim Ramadan 2024 advertisement. The study finds that the Tropicana Slim Ramad…

  • Representasi Perempuan dan Budaya Konsumen dalam Iklan Shopee 9.9 2024

    Open AccessSheilla Ekawati, Farrel Aditya Daksa et al.ARTICLEJurnal Audiens2025

    This research analyzes the representation of women and consumer culture in the Shopee 9.9 advertisement of 2024. Using semiotic methods, this research explores how women are portrayed in the advertisement, particularly in relation to gender stereotypes. The research findings indicate that the portrayal of women reinforces conventional beauty standards and passive femininity, as well as promotes a culture of consumption through visual cues and pro…

  • Pelanggaran Etika Pariwara Indonesia dalam Iklan Golden Klinik Kecantikan di Media Luar Griya

    Open AccessSiti Tarishah Atsariyyah Muzhaffarah, Shika Adenia Zahwa et al.ARTICLEJurnal Audiens2025

    This research explores ethical violations in Golden Beauty Clinic advertisements using a qualitative descriptive method. The focus of this research is on the use of hyperbolic phrases that could lead to false claims potentially violating Indonesian Advertising Ethics. This research employs a descriptive qualitative approach. This study found that Golden Beauty Clinic's outdoor advertising violated Indonesian Advertising Ethics with the misleading…

  • Manajemen Produksi Konten TikTok @Ipantat12 dalam Endorse Produk

    Open AccessKhrisna Abi Sukmana, Muhammad Alifian Razandi et al.ARTICLEJurnal Audiens2023

    Manajemen produksi konten dalam TikTok @ipantat12 dalam endorse produk memiliki maksud pada bagaimana Ivan melakukan tahap-tahap produksi konten endorse produk di Tiktok @ipantat12. Penelitian ini bertujuan untuk mengetahui bagaimana Ivan melakukan manajemen produksi konten TikTok @ipantat12 dalam endorse produk. Metode penelitian yang digunakan pada penelitian ini adalah metode penelitian studi kasus. Studi kasus dalam penelitian ini adalah stud…

  • Instagram Content Management for Interaction During the Covid 19 Pandemic

    Open AccessErwan Sudiwijaya, Nur SofyanARTICLEARISTO2022

    Physical restrictions imposed during the pandemic stopped all concert activities, but @ykvvknd kept interacting with their followers. This study uses qualitative descriptive research method, where researchers collect data through field study techniques (interviews, observations, and document collection). These three data were collected through interviews. Our informant is the owner and manager of @ykvvknd content. Observations were made in the co…