Sharmaine K P Zandbergen
Biographic Data
| ID | 10069240 |
|---|---|
| NAME | Sharmaine K P Zandbergen |
| GIVEN NAMES | Sharmaine K P |
| FAMILY NAME | Zandbergen |
| SIGNATURE | ZANDBERGEN S K P |
| AFFILIATIONS | Freelance Content Creator, Amsterdam, Netherlands |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2021 |
| LATEST PUBLICATION YEAR | 2021 |
| H-INDEX | 0 |
Sponsorship Disclosures in Online Sponsored Content
Many consumers fail to identify online sponsored content as advertising. This is an ethical problem because consumers need to know when they are exposed to advertising so they can raise counterarguments. To enhance transparency, guidelines have been issued that prescribe sponsorship disclosures. However, the actual use of these disclosures is limited and inconsistent. To better understand this ethical practice, the aim of the present qualitative …
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Sponsorship Disclosures in Online Sponsored Content
Many consumers fail to identify online sponsored content as advertising. This is an ethical problem because consumers need to know when they are exposed to advertising so they can raise counterarguments. To enhance transparency, guidelines have been issued that prescribe sponsorship disclosures. However, the actual use of these disclosures is limited and inconsistent. To better understand this ethical practice, the aim of the present qualitative …
Consumer Behavior in Brand Consumption and Identification (1 work) · Content analysis (1 work) · Corporate Identity and Reputation (1 work) · Digital Marketing and Social Media (1 work) · Engineering (1 work) · Engineering ethics (1 work) · Ethical issues (1 work) · Perception (1 work) · Political science (1 work) · Psychology (1 work)