Muchsin Saggaff Shihab
Biographic Data
| ID | 10070893 |
|---|---|
| NAME | Muchsin Saggaff Shihab |
| GIVEN NAMES | Muchsin Saggaff |
| FAMILY NAME | Shihab |
| SIGNATURE | SHIHAB M S |
| AFFILIATIONS | Bakrie University |
| VERIFIED | No |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Value creation in the green dynamic marketing capability
The global agreement on environmentally friendly policies puts pressure on businesses to implement good practices to increase legitimacy in a competitive environment. This research aims to examine business dynamic capabilities and value creation processes through the concept of green dynamic marketing capabilities. This concept addresses the ability of businesses to absorb, manage information and accumulate new knowledge that fuels innovative end…
In-Store Brand Communication
Purpose of the study: This study aims at analyzing the role of shelf-space and display in stimulating impulse buying. Further, this study also covers the comparison between all shelf positions (regular-shelf, Chiller, and wings-rack) to get insights deeper into which one is the most effective in stimulating impulse buying. Methodology: By highlighting the case of a beverage brand in a hypermarket in Indonesia, the recent study uncovers the experi…
No prominent works on this page.
In-Store Brand Communication
Purpose of the study: This study aims at analyzing the role of shelf-space and display in stimulating impulse buying. Further, this study also covers the comparison between all shelf positions (regular-shelf, Chiller, and wings-rack) to get insights deeper into which one is the most effective in stimulating impulse buying. Methodology: By highlighting the case of a beverage brand in a hypermarket in Indonesia, the recent study uncovers the experi…
Value creation in the green dynamic marketing capability
The global agreement on environmentally friendly policies puts pressure on businesses to implement good practices to increase legitimacy in a competitive environment. This research aims to examine business dynamic capabilities and value creation processes through the concept of green dynamic marketing capabilities. This concept addresses the ability of businesses to absorb, manage information and accumulate new knowledge that fuels innovative end…
Business (2 works) · Marketing (2 works) · Advertising (1 work) · Attractiveness (1 work) · Color perception and design (1 work) · Computer Science (1 work) · Consumer Behavior in Brand Consumption and Identification (1 work) · Consumer Retail Behavior Studies (1 work) · Dynamic Capabilities (1 work) · Environmental Sustainability in Business (1 work)