Bambang Dwi Prasetyo
Biographic Data
| ID | 10079033 |
|---|---|
| NAME | Bambang Dwi Prasetyo |
| GIVEN NAMES | Bambang Dwi |
| FAMILY NAME | Prasetyo |
| SIGNATURE | PRASETYO B D |
| AFFILIATIONS | University of Brawijaya |
| ORCID | 0009-0000-6876-5067 |
| VERIFIED | Yes |
| TOTAL WORKS | 10 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 10 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Role of Mothers as Learning Companions in Kurikulum Merdeka
This study examines the evolving roles of mothers in facilitating their children's education within Indonesia's Kurikulum Merdeka. This curriculum prioritizes student autonomy, personalized learning, and less reliance on strict instruction, hence raising the expectation for mothers to offer both academic assistance and emotional support at home. The study employs a qualitative method rooted on a phenomenological paradigm, utilizing in-depth inter…
Pendekatan Sosio-Kultural dalam Pengelolaan Isu Eksternal (Studi Kasus pada Sebuah Pesantren)
This study aims to analyze how Islamic boarding schools implement communication strategies in dealing with the issue of sexual violence by focusing on two main dimensions, namely personification and adaptation. This study uses a qualitative case study method, this study collects data through in-depth interviews with Islamic boarding school policy makers, as well as documentation analysis related to the communication strategies implemented. The re…
Rhetorical Teaching Strategies for Students with Special Needs at TK Negeri 1 Samarinda
The implementation of inclusive education at the kindergarten level still faces significant challenges, especially in the aspect of instructional communication between teachers and students with special needs. This gap shows that conventional teaching strategies have not been able to address the complexity of interactions in inclusive classrooms fully. This study aims to analyze the instructional communication strategies implemented by teachers i…
Engagement Communication Processes of Pentahelix Model Stakeholder Within Majestic Banyuwangi Tourism Project Management
This research examines the engagement communication strategies of various Pentahelix model actors in the management of tourism destinations in the Majestic Banyuwangi program. A qualitative research method was employed, with interviews serving as the data collection technique. The study indicates that the five Pentahelix actors, consisting of the government, businesses, academics, communities, and the media, play crucial roles in building engagem…
The Role of Opinion Leader in Communication Participation in the Green Tourism Village of Bilebante – Central Lombok
This study analyzes the role of opinion leaders in the transformation of Bilibante Green Tourism Village in Central Lombok, examining participatory communication and the challenges faced. Using a qualitative approach through observation, interviews, and documentation, the findings indicate that the role of opinion leaders can be divided into three eras: pre-transformation, transformation, and post-transformation. Inclusive communication strategie…
Study of Audience Acceptance of Mandalika Circuit Event Promotional Advertisements Involving Visual Politicians in Lombok
The phenomenon of visual branding in advertising is increasingly important because it affects the image and acceptance of politician officials, especially among millennials and Gen Z who are apathetic to politics. The use of local elements such as the Mandalika Circuit in advertisements by political officials is aimed at attracting young voters, but it is often less authentic and creates negative perceptions of politicians and promoted events. Th…
Strategi Kendali Komunikasi pada Human Capital PT. Garudafood dalam Mengelola Konflik PHK Tanpa Pesangon
Penelitian ini bertujuan pada strategi pengelolaan konflik terkait Pemutusan Hubungan Kerja (PHK) tanpa pesangon di PT. Garudafood dengan fokus pada peran komunikasi dalam mengurangi dampak negatif konflik terhadap produktivitas dan hubungan di lingkungan kerja perusahaan. Penelitian ini menggunakan pendekatan kualitatif dan metode studi kasus untuk menggali pemahaman mendalam tentang konflik internal di PT. Garudafood. Hasil penelitian ini menun…
Pola Komunikasi Gastronomi dalam Pengembangan Pariwisata Kota Malang
Tujuan penelitian ini untuk mengidentifikasi karakteristik demografis sosial wisatawan lokal yang mengunjungi Kota Malang serta menganalisis persepsi wisatawan lokal terhadap potensi gastronomic tourism Kota Malang. Penelitian ini menggunakan metode paradigma positivistik dengan pendekatan kuantitatif. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner terhadap 100 mahasiswa yang berasal dari 5 Universitas terbesar di Kota Mala…
Implikasi Pemasaran Viral sebagai Strategi Komunikasi Pemasaran dalam Membangun Perceived Value
Penelitian ini bertujuan untuk mengetahui bagaimana implikasi pemasaran viral sebagai strategi komunikasi pemasaran dapat membangun perceived value pada analisis kasus merek Somethinc. Penelitian ini menggunakan metode deskriptif kualitatif dengan metode studi kasus. Jenis penelitian dilakukan yaitu studi deskriptif dari data yang diperoleh melalui Focused Group Discussion (FGD). Berdasarkan hasil analisis yang telah dilakukan, pemasaran viral me…
Sungai dan Soto Banjar sebagai gastro destination Kota Banjarmasin dalam perspektif komunikasi ritual
Penelitian ini berfokus pada model komunikasi ritual James W Carey, dalam memberikan pandanganya terkait bagaimana proses komunikasi adalah transformasi dan pemeliharaan nilai di tengah masyarakat. Penelitian ini mengadopsi pemikiran Chicago School, dimana sejalan dengan pemikiran James W Carey dalam penelitian yang identik dengan permasalahan sosial dan budaya yang bertujuan untuk melakukan suatu tindakan perubahan sebagai solusi. Maka dari itu …
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Implikasi Pemasaran Viral sebagai Strategi Komunikasi Pemasaran dalam Membangun Perceived Value
Penelitian ini bertujuan untuk mengetahui bagaimana implikasi pemasaran viral sebagai strategi komunikasi pemasaran dapat membangun perceived value pada analisis kasus merek Somethinc. Penelitian ini menggunakan metode deskriptif kualitatif dengan metode studi kasus. Jenis penelitian dilakukan yaitu studi deskriptif dari data yang diperoleh melalui Focused Group Discussion (FGD). Berdasarkan hasil analisis yang telah dilakukan, pemasaran viral me…
Sungai dan Soto Banjar sebagai gastro destination Kota Banjarmasin dalam perspektif komunikasi ritual
Penelitian ini berfokus pada model komunikasi ritual James W Carey, dalam memberikan pandanganya terkait bagaimana proses komunikasi adalah transformasi dan pemeliharaan nilai di tengah masyarakat. Penelitian ini mengadopsi pemikiran Chicago School, dimana sejalan dengan pemikiran James W Carey dalam penelitian yang identik dengan permasalahan sosial dan budaya yang bertujuan untuk melakukan suatu tindakan perubahan sebagai solusi. Maka dari itu …
Engagement Communication Processes of Pentahelix Model Stakeholder Within Majestic Banyuwangi Tourism Project Management
This research examines the engagement communication strategies of various Pentahelix model actors in the management of tourism destinations in the Majestic Banyuwangi program. A qualitative research method was employed, with interviews serving as the data collection technique. The study indicates that the five Pentahelix actors, consisting of the government, businesses, academics, communities, and the media, play crucial roles in building engagem…
The Role of Opinion Leader in Communication Participation in the Green Tourism Village of Bilebante – Central Lombok
This study analyzes the role of opinion leaders in the transformation of Bilibante Green Tourism Village in Central Lombok, examining participatory communication and the challenges faced. Using a qualitative approach through observation, interviews, and documentation, the findings indicate that the role of opinion leaders can be divided into three eras: pre-transformation, transformation, and post-transformation. Inclusive communication strategie…
Study of Audience Acceptance of Mandalika Circuit Event Promotional Advertisements Involving Visual Politicians in Lombok
The phenomenon of visual branding in advertising is increasingly important because it affects the image and acceptance of politician officials, especially among millennials and Gen Z who are apathetic to politics. The use of local elements such as the Mandalika Circuit in advertisements by political officials is aimed at attracting young voters, but it is often less authentic and creates negative perceptions of politicians and promoted events. Th…
Strategi Kendali Komunikasi pada Human Capital PT. Garudafood dalam Mengelola Konflik PHK Tanpa Pesangon
Penelitian ini bertujuan pada strategi pengelolaan konflik terkait Pemutusan Hubungan Kerja (PHK) tanpa pesangon di PT. Garudafood dengan fokus pada peran komunikasi dalam mengurangi dampak negatif konflik terhadap produktivitas dan hubungan di lingkungan kerja perusahaan. Penelitian ini menggunakan pendekatan kualitatif dan metode studi kasus untuk menggali pemahaman mendalam tentang konflik internal di PT. Garudafood. Hasil penelitian ini menun…
Pola Komunikasi Gastronomi dalam Pengembangan Pariwisata Kota Malang
Tujuan penelitian ini untuk mengidentifikasi karakteristik demografis sosial wisatawan lokal yang mengunjungi Kota Malang serta menganalisis persepsi wisatawan lokal terhadap potensi gastronomic tourism Kota Malang. Penelitian ini menggunakan metode paradigma positivistik dengan pendekatan kuantitatif. Penelitian ini menggunakan metode survei dengan menyebarkan kuesioner terhadap 100 mahasiswa yang berasal dari 5 Universitas terbesar di Kota Mala…
Role of Mothers as Learning Companions in Kurikulum Merdeka
This study examines the evolving roles of mothers in facilitating their children's education within Indonesia's Kurikulum Merdeka. This curriculum prioritizes student autonomy, personalized learning, and less reliance on strict instruction, hence raising the expectation for mothers to offer both academic assistance and emotional support at home. The study employs a qualitative method rooted on a phenomenological paradigm, utilizing in-depth inter…
Pendekatan Sosio-Kultural dalam Pengelolaan Isu Eksternal (Studi Kasus pada Sebuah Pesantren)
This study aims to analyze how Islamic boarding schools implement communication strategies in dealing with the issue of sexual violence by focusing on two main dimensions, namely personification and adaptation. This study uses a qualitative case study method, this study collects data through in-depth interviews with Islamic boarding school policy makers, as well as documentation analysis related to the communication strategies implemented. The re…
Rhetorical Teaching Strategies for Students with Special Needs at TK Negeri 1 Samarinda
The implementation of inclusive education at the kindergarten level still faces significant challenges, especially in the aspect of instructional communication between teachers and students with special needs. This gap shows that conventional teaching strategies have not been able to address the complexity of interactions in inclusive classrooms fully. This study aims to analyze the instructional communication strategies implemented by teachers i…
Business (5 works) · Political science (4 works) · SMEs Development and Digital Marketing (4 works) · Advertising (3 works) · Community-based Tourism Development and Sustainability (3 works) · Education, Sociology, Communication Studies (3 works) · Archaeology (2 works) · Art (2 works) · Business administration (2 works) · Consumer Behavior and Marketing Influence (2 works)