Sofiia Vavrin
Biographic Data
| ID | 10084730 |
|---|---|
| NAME | Sofiia Vavrin |
| GIVEN NAMES | Sofiia |
| FAMILY NAME | Vavrin |
| SIGNATURE | VAVRIN S |
| AFFILIATIONS | Maria Curie-Skłodowska University |
| ORCID | 0009-0001-1753-4047 |
| VERIFIED | Yes |
| TOTAL WORKS | 2 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 2 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2026 |
| H-INDEX | 0 |
Artificial Intelligence and Disinformation in Public Relations
The rapid development of artificial intelligence (AI) has increased the threat of disinformation and deepfakes, significantly affecting public trust, political stability, and media credibility. Despite growing academic interest in AI’s benefits, a research gap remains in analyzing its manipulative potential in modern public relations. This study examines how AI-generated content contributes to the spread of fake news and deepfakes and evaluates t…
Building a Brand
This article examines the key role of public relations (PR) in Donald Trump’s election campaigns, focusing on the strategies employed in 2016 and 2024. His rise to power, despite his lack of traditional political experience, marked a new stage in political communication, where image and narratives play a crucial role. The study analyses how his election campaigns used messaging, crisis management, and digital tools to mobilise supporters and coun…
No prominent works on this page.
Building a Brand
This article examines the key role of public relations (PR) in Donald Trump’s election campaigns, focusing on the strategies employed in 2016 and 2024. His rise to power, despite his lack of traditional political experience, marked a new stage in political communication, where image and narratives play a crucial role. The study analyses how his election campaigns used messaging, crisis management, and digital tools to mobilise supporters and coun…
Artificial Intelligence and Disinformation in Public Relations
The rapid development of artificial intelligence (AI) has increased the threat of disinformation and deepfakes, significantly affecting public trust, political stability, and media credibility. Despite growing academic interest in AI’s benefits, a research gap remains in analyzing its manipulative potential in modern public relations. This study examines how AI-generated content contributes to the spread of fake news and deepfakes and evaluates t…
Misinformation and Its Impacts (2 works) · Politics (2 works) · Public Relations and Crisis Communication (2 works) · Social media (2 works) · COVID-19 Digital Contact Tracing (1 work) · Disinformation (1 work) · Fake news (1 work) · Misinformation (1 work) · Narrative (1 work) · Public discourse (1 work)