Krzysztof Śpiewla
Biographic Data
| ID | 10084855 |
|---|---|
| NAME | Krzysztof Śpiewla |
| GIVEN NAMES | Krzysztof |
| FAMILY NAME | Śpiewla |
| SIGNATURE | ŚPIEWLA K |
| AFFILIATIONS | Jagiellonian University |
| ORCID | 0000-0002-8955-1444 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| AUTHOR COUNT | 1 |
| EDITOR COUNT | 0 |
| FIRST PUBLICATION YEAR | 2020 |
| LATEST PUBLICATION YEAR | 2020 |
| H-INDEX | 0 |
Research on the identification of messages contained in the implicatures of advertisements of over-the-counter products sold in pharmacies in Poland
Reports by institutions monitoring this market show that of over PLN 7 billion spent annually in Poland on advertising, almost half is spent on advertising OTC medicines, medical devices and dietary supplements (Instytut Monitorowania Mediów, 2019). Considering this, and taking into account legal regulations that significantly limit promotion at the point of sale (Art. 93 of the Pharmaceutical Law Act), advertising seems to be the most important …
No prominent works on this page.
Research on the identification of messages contained in the implicatures of advertisements of over-the-counter products sold in pharmacies in Poland
Reports by institutions monitoring this market show that of over PLN 7 billion spent annually in Poland on advertising, almost half is spent on advertising OTC medicines, medical devices and dietary supplements (Instytut Monitorowania Mediów, 2019). Considering this, and taking into account legal regulations that significantly limit promotion at the point of sale (Art. 93 of the Pharmaceutical Law Act), advertising seems to be the most important …
Advertising (1 work) · Business (1 work) · Computer Science (1 work) · Economics (1 work) · Family medicine (1 work) · Intellectual Property Rights and Media (1 work) · Law (1 work) · Market share (1 work) · Marketing (1 work) · Marketing and Advertising Strategies (1 work)