Elena Nikolaevna Pishcherskaia
Biographic Data
| ID | 10087131 |
|---|---|
| NAME | Elena Nikolaevna Pishcherskaia |
| GIVEN NAMES | Elena Nikolaevna |
| FAMILY NAME | Pishcherskaia |
| SIGNATURE | PISHCHERSKAIA E N |
| VERIFIED | No |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2023 |
| LATEST PUBLICATION YEAR | 2023 |
| H-INDEX | 0 |
Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising
The analysis of advertising texts is an interdisciplinary problem studied at the junction of various fields of knowledge, the pragmalinguistic analysis of advertising, among other things, is based on its understanding in psychology, philosophy, marketing, etc. The object of research is the texts of English–language outdoor advertising. The subject of the study is the strategic features of outdoor advertising texts, the main verbal means of expres…
No prominent works on this page.
Verbal Means of Implementing Communication Strategies in English-Language Outdoor Advertising
The analysis of advertising texts is an interdisciplinary problem studied at the junction of various fields of knowledge, the pragmalinguistic analysis of advertising, among other things, is based on its understanding in psychology, philosophy, marketing, etc. The object of research is the texts of English–language outdoor advertising. The subject of the study is the strategic features of outdoor advertising texts, the main verbal means of expres…
Advertising (1 work) · Artificial Intelligence (1 work) · Categorization (1 work) · Communication (1 work) · Computer Science (1 work) · Discourse Analysis and Cultural Communication (1 work) · Language, Communication, and Linguistic Studies (1 work) · Language, Metaphor, and Cognition (1 work) · Linguistics (1 work) · Nonverbal communication (1 work)