Daniil Romanovich Ponomarev
Biographic Data
| ID | 10087163 |
|---|---|
| NAME | Daniil Romanovich Ponomarev |
| GIVEN NAMES | Daniil Romanovich |
| FAMILY NAME | Ponomarev |
| SIGNATURE | PONOMAREV D R |
| ORCID | 0009-0000-1141-5648 |
| VERIFIED | Yes |
| TOTAL WORKS | 1 |
| TOTAL CITATIONS | 0 |
| WORKS AS AUTHOR | 1 |
| WORKS AS EDITOR | 0 |
| FIRST PUBLICATION YEAR | 2025 |
| LATEST PUBLICATION YEAR | 2025 |
| H-INDEX | 0 |
Linguocognitive mechanisms of persuasiveness in automotive advertising discourse (based on the material of the Russian and English languages)
The subject of the study is the linguocognitive mechanisms and strategies for implementing the category of persuasion in the space of contemporary automotive advertising discourse. The object of the study consists of multimodal (polycoded) texts – videos, internet banners, and advertising modules on automotive themes in Russian and English. The author examines various aspects of the topic in detail, such as the interaction between verbal and icon…
No prominent works on this page.
Linguocognitive mechanisms of persuasiveness in automotive advertising discourse (based on the material of the Russian and English languages)
The subject of the study is the linguocognitive mechanisms and strategies for implementing the category of persuasion in the space of contemporary automotive advertising discourse. The object of the study consists of multimodal (polycoded) texts – videos, internet banners, and advertising modules on automotive themes in Russian and English. The author examines various aspects of the topic in detail, such as the interaction between verbal and icon…
Automotive industry (1 work) · Discourse Analysis and Cultural Communication (1 work) · Education, Literature, Philosophy Research (1 work) · Language, Communication, and Linguistic Studies (1 work) · Multimodality (1 work) · Novelty (1 work) · Persuasion (1 work) · Semiotics (1 work)